Design a complete e-commerce loyalty program with points structure, tiers, rewards, and launch sequence.
Design a customer loyalty program for [E-commerce Brand] selling [Product Category] with [X] existing customers. Current metrics: - Average order value: [$X] - Purchase frequency: [X times/year] - Customer lifetime value: [$X] - Repeat purchase rate: [X%] Design the complete loyalty program: 1. Program name and concept 2. Points structure: - Earn rate (points per $) - Bonus point opportunities - Point value ($X per 100 points) 3. Tier structure (3 tiers): - Tier names and thresholds - Benefits at each tier 4. Reward catalog: - Discounts - Free products - Exclusive access - Partner rewards 5. Program launch email sequence 6. Enrollment page copy 7. Member dashboard recommendations 8. Referral component 9. Re-engagement for dormant members 10. ROI projection Tool recommendation: [Smile.io / LoyaltyLion / Yotpo]