Design a psychologically-optimized referral program that turns customers into brand ambassadors.
Design a high-converting referral marketing program for [Company] selling [Product/Service] at [Price Point]. Include: 1. Referral incentive structure (rewards for referrer and referee) 2. Referral tracking mechanism 3. Promotional messaging templates (email, social, SMS) 4. Program landing page copy 5. Referral email sequence (3 emails) 6. Social sharing templates 7. Program rules and terms 8. Expected conversion metrics 9. Tools/software recommendations 10. A/B testing suggestions for optimization Base the design on psychology principles like reciprocity and social proof.