A complete crisis communication playbook to protect your brand during social media emergencies.
Create a social media crisis response plan for [Brand] in the [Industry]. Scenario: [Describe potential crisis: negative viral post / product recall / PR incident / data breach etc.] Include: 1. Crisis severity classification (Level 1/2/3) 2. Response time requirements by level 3. Internal escalation protocol 4. First response templates (acknowledge + investigate) 5. Public statement templates (3 scenarios) 6. Platform-specific response guidelines 7. When to take conversation offline 8. DM response templates (empathetic) 9. Press/media response if escalated 10. Post-crisis recovery content plan 11. Monitoring keywords to track 12. Lessons learned documentation template Tone: Empathetic, transparent, accountable Avoid: Defensive, dismissive, legal jargon