A complete go-to-market strategy template for new product or market launches.
Build a complete go-to-market (GTM) strategy for [New Product/Service] entering [Market]. The company is [Company Size/Stage]. Include: 1. Market sizing (TAM, SAM, SOM) 2. ICP (Ideal Customer Profile) definition 3. Unique Value Proposition 4. Pricing strategy and packaging 5. Sales motion (self-serve, inside sales, enterprise) 6. Marketing channel prioritization 7. Partnership and integration opportunities 8. Launch sequence and milestones 9. Success metrics and OKRs 10. Resource requirements and team structure Provide a 6-month execution roadmap.